Walk™
CASE: A young fashion designer still in design school finds himself in a position of a supplier unkowingly, with students purchasing his designs and re-selling them as their own and establishing actual businesses. Walk is a casual fashion brand targeting Generation Z and some Millenials. The goal of the official website is brand establishing and awareness, an online store is also under works.
APPROACH: Story telling through the use of design showcasing and brand personlity.